Perpustakaan Pascasarjana UNIKOM

Koleksi Buku Perpustakaan Program Studi Magister Manajemen

NoNo. BukuJudul BukuPengarangPenerbitEdisi/JilidTahun
1INF 658.403 8Information Technology for ManagementRamesh BehlTata Mc Graw Hill-2009
2RES INF 658.403 8Information Technology for Management (Transforming Organizations in the Digital Economy).Turban, Leidner, Mc Lean, WetherbeWILEY62008
3Information Technology For ManagementEffraim Turban Linda VoloninoWILEY82012
4INT 174.4An Introduction to Business EthicsJoseph DesjardinsMc Graw Hill32009
5BUS 174.4Business Ethics Concepts and CasesManuel G. VelasquezPEARSON62006
6INT 338.88International BusinessRicky W. Griffin Michael W. PustayPEARSON62010
7INT 338.88International Business (The Challenge of Global Competition)Donald A. Ball, Wendell H., Mc Culloch Jr. ,Paul L. Frantz, J. Michael Geringer, Michael S. Minor-102006
8RES FIN 657.3Financial Statement AnalysisK.R. Subramanyam, John J. WildMc Graw Hill102009
9RES PRI 658. 15Principles of Managerial FinanceLawrence J. GitmanPEARSON122009
10RES PRI 658.15Principles of Corporate FinanceRichard A. Bredley Stewart C. Myers Franklin AllenMc Graw Hill92008
11REF BAN 332. 106Bank Management & Financial ServicesPter S. Rose Sylvia C. HudginsMc Graw Hill62005
12RES FIN 658 . 151. 1Financial & Managerial AccountingJan R. Williams, Susan F. Haka, Mark S. Bettner, Joseph V. CarcelloMc Graw Hill142008
13REF MON 332.404 4Money and Capital MarketsPeter S. Rose Milton H. MarquisMc Graw Hill92006
14RES PRI 657Principles of AccountingJames M. Reeve, Carl S. Warren, Jonathan E. DuchacThomson South Western222007
15REF CRM 658.812Capturing and Keeping Customers in Internet Real Time (CRM at The Speed of Light)Paul GreenbergMc Graw Hill-2001
16REF SEC 658.812Secrets of Customer Relationship ManagementJames G. Barnes Mc Graw Hill-2001
17REF CUS 685. 812Customer Relationship Management (Integrating Marketing Strategy and Information Technology)William G. Zikmund, Raymond Mc Leod, Faye W. GilbertWILEY-2003
18REF IMP 658. 8Improving Customer Satisfaction, Loyalty, And Profit (An Integration Measurement and Management System)Michael D. Johnson, Andres Gustafson, Joley Bass-2000
19REF CUS 658. 812Customer Royalty 50 ( Strategi ampuh membangun dan mempertahankan loyalitas Pelanggan)Dr. Robert BransonPrestasi Pustaka-2005
20REF MEM 658. 812Membangun Kesetiaan PelangganDouglas AtkinB First-2004
21REF VAL 658. 812Value Added Customer ServiceTom ReillyContemporary Books-1996
22Marketing ManagementPhilip Kotler, Kevin Lane KellerPEARSON142012
23RES STR 658.8Strategic MarketingDavid W. Cravens, Nigel F. PiercyMc Graw Hill92009
24REF BAU 658.812Bauran Pemasaran dan Loyalitas KonsumenDr. Ratih Hurriyati, M.Si.Alfabeta-2005
25REF 658. 812Relationship MarketingJohn EganPrentice Hall22004
26REF REL 658. 8Relationship Marketing ( Bringing Quality, Customer Services, and Marketing Together), (Center for Services Management Crawfield School of Management)Martin Christopher, Andrian Payne, David BallautyneRutter Worth Heigemann-1991
27REF GLO 658.8Global Marketing ManagementWarren J. KeeganPrentice Hall61999
28REF GLO 658.812Global MarketingWarren J. Keegan, Mark C. GreenPEARSON52008
29Service MarketingValarie A. Zetthaml, Mary Jo Bitner, Dwayne D. GremlerMc Graw Hill52009
30Marketing Places (Attracting Investment, Industry, and Tourism to Cities, States and Nations)Philp Kotler, Donald H. Haider, Irving ReinFREE PRESS-1993
31Designing Brand IdentityAlina WheelerWILEY32009
32Strategic Communication in Business and The ProfessionsBan O'Hair, Gustav W. Friedrich, Lynda Dee DixonPEARSON72011
33RES HUM 658.3 Human Resource ManagementJohn M. IvancevichMc Graw Hill112010
34Human Resource ManagementR. Wayne Mondy, Judy Bandy MondyPEARSON122012
35Human Resource ManagementGary DesslerPEARSON122011
36Managing Human Resources (Productivity, Quality, of Work Life, Profits)CascioMc Graw Hill-2010
37Handbook Productivity Measurement and ImprovementWilliam F. ChristoperProductivity-1993
38ENT 338.04EntrepreneurshipRobert P. Hisrich, Dean A. ShepnerdMc Graw Hill82010
39ENT 338.04Entrepreneurship ( A Small Business Approach)Charles E. Bamford, Garry D. BrutonMc Graw Hill-2011
40RES CON 658.834.2Consumer Behaviour (Building Marketing Strategy)Hawkins / Mothers BaughMc Graw Hill112010
41Consumer Behaviour (Buying, Having, and Being)Michael R. SolomonPEARSON92011
42Organizational Behaviour and ManagementIvancevich, Konopaske, MattesonMc Graw Hill92011
43RES ORG 302. 35Organizational BehaviourStephen P. Robbins, Timothy A. JudgePEARSON132009
44Quality Management for Organizational Excellence (Introduction to Total Quality)David L. Goetsch, Stanly B. DavisPEARSON62010
45Leaders and The Leadership Process (Readings, Self-Assessments and Applications)John L. Pierce John W. NewstfomMc Graw Hill62011
46REF BAS 330.015 195Basic EconometricsDamodar N. Gujarati Mc Graw Hill42003
47Strategic Management and Competitive AdvantageJay B. Barney William S. HesterlyPearson32010
48Strategic ManagementFred R. DavidPEARSON132011
49Management Strategy (Achieving Sustained Competitive Advantage) Alfred A. MarkusMc Graw Hill-2011
50Strategic Management and Business Policy (Achieving Sustainability)Thomas L. Wheelen, J. David HugerPEARSON-2010
51Concepts in Strategic Management and Business PolicyThomas L. Whoelen, J. David HungerPEARSON122010
52Manajemen OperasiJay Heizer, Barry RenderSalemba Empat92008
53Operations ManagementJay Heizer, Barry RenderPEARSON102011
54Operations and Supply Chain ManagementF. Robert Jacobs, Richard B. ChaseMc Graw Hill132011
55RES SUP 658.7Supply ManagementDavid Burt, Sheila Petcavage, Ricahard Pin KertonMc Graw Hill82010
56MAN 338.5Managerial Economic and Business StrategyMichael R. BayeMc Graw Hill-2009
57MAN 338. 5Managerial Economic in a Global EconomyDominick SalvatoreOXFORD62007
58REF MAN 338 . 5Managerial Economics (Analysis, Proble, Cases)Truert + TruettWILEY-2004
59RES COR 658. 8Corporate Information Strategy and ManagementLynda M. Applegate Robert D. Austin Deborah L. SouleMc Graw Hill82009
60REF QUA 658.83Quantitative Analysis for ManagementBarry Render, Michael E. HannaPEARSON-2009
61REF BUS 338.544 2Business Forecasting With Forecast X TMJ. Holton Wilson, John Galt Solutions, INCMc Graw Hill62009
62RES MIC 338. 5MicroeconomicsDominick SalvatoreMc Graw Hill42006
63MIC 338.501Microeconomics Theory (Basic Principles and Extensions)Walter NicholsonThomson South Western92005
64RES MIC 338.5MicroeconomicsRoberth S. Pindyck, Daniel L. RubinfeldPEARSON72009
65MacroeconomicsRudiger Dornbusch, Stanley Fischer, Richard StratzMc Graw Hill122011
66STA 519. 5Statistics for ManagersLevine, Stephan, Krehbiel, BerensonPEARSON52008
67RES BUS 519. 5Business StatisticsDavid M. Levine, Timothy C. Krehbiel, Mark L. BerensonPEARSON42006
68Business Research MethodsZikmund, Babin, Carr, GriffinSouth - Western82010
69Research Methods For Business (A Skill Building Approach)Uma Sekaran Roger BougieWILEY52009
70RES 3002. 72Research Design (Quantitative and Mixed Methods)John W. CreswellSAGE22003
71REF BLU 658. 8Blue Ocean StrategyW. Chankim Denee MauborgneHarvard Business School Publishing Corporation-2005
72REF MIC 005.3Microsoft Project 2007C. TrihendardiAndi-2008
73Graining and Sustaining Competitive AdvantageJay B. BarneyPEARSON42011

Koleksi Buku Perpustakaan Program Studi Magister Sistem Informasi
NoNo. BukuJudul BukuPengarangPenerbitEdisi/JilidTahun
1RES DEC 658.403Decision Support and Business Intelligence SystemsEfraim Turban, Jay E- Aronson, Ting-Peng Liang, Ramesh ShardaPEARSON82007
2Decision Support and Business Intelligence SystemsEfraim Turban, Ramesh Sharda, Dursun DelenPEARSON92011
3RES MAN 658. 401 2Management Information SystemsRaymond Mc Leod.Jr, George P. SchellPEARSON102007
4SYS 658.48. 801 1Management Information Systems ( A Digital Firm Perpective)Waman S. JawadekarMc Graw Hill42009
5RES MAN 654.403 801 1Management Information Systems (Managing the Digital Firm)Kenneth C. Laudon Jane P. LaudonPEARSON112010
6RES MAN 658. 403 8Management Information SystemsJames A. O'Brien George. MarakasMc Graw Hill82008
7REF STRA 658. 401 2Strategies for Information Technology GovernanceWim Van GrembergenIGP (Idea Group Publishing)-2004
8RES COR 338. 749Corporate Governance and AccountabilityJill SolomonWILEY22007
9INT 005. 1Introduction to The Design and Analysis of Algorithms ( A Strategic Approach)R.C.T. Lee, S.S. Tseng, R.C. Cbang, Y.T. TsaiMc Graw Hill-2005
10IT Project Management (on track from start to finish)Joseph PhillipsMc Graw Hill-2002
11Information Technology Project ManagementKathy SchwalbeThomson Course Technology42006
12RES INT 658.403 801 1Information Systems Project ManagementDavid L. OlsonMc Graw Hill22004
13RES PRO 658. 404Project Management (Achieving Competitive Advantage)Jeffrey K. PintoPEARSON22010
14RES PRO 658. 404Project Management (The Managerial Process)Erik W. Larson Clifford F. GrayMc Graw Hill52011
15REF KNO 658.403 8Knowledge Management Tools and TechniquesMadanmohan RaoELSEVIER-2005
16REF KNO 658.403 8The Knowledge Management Toolkit (Orchestrating IT, Strategy and Knowledge Platforms).Amrit TiwanaPrentice Hall21999
17Essentials of Knowledge Management Bryan BergeronWILEY-2003
18REF ENT 658.401 2Enterprise Architecture Planning (Developing a Blueprint for Data, Applications and Technology).Steven H. Spewak Steven C. HillWILEY - QED--
19RES TEC 338.04Technology Ventures From Idea to EnterpriseRichard C. Dorf Thomas H. ByersMc Graw Hill22008
20INT 005. 117Introduction to Object-Oriented Analysis and Design ( With UML and the Unfield Process)Stephen R. SchachMc Graw Hill-2004
21RES JUR 658.401 2Juran's Quality Planning and Analysis (for enterprise quality)Frank M. Gryna, Richard C.H. Chua, Joseph A. DefeoMc Graw Hill52007
22DAT 005. 74Data Warehouse Design (Modern Principles and Methodologies)Matteo Golfarelli Stefano RizziMc Graw Hill-2009
23Data Warehousing (Fundamentals for IT Professionals)Paulraj PonniahWILEY--
24SYS 004. 21Systems Analysis and DesignKenneth E. Kendall Julie E. KendallPEARSON82011
25RES SYS 004.2System Analysis and Design for The Global EnterpriseLonnie D. Bentley Jeffey L. WhittenMc Graw Hill72007
26RES DAT 005.74Database Design, Application Development & AdministrationMichael V. ManninoMc Graw Hill32007
27REF ISOThe ISO 9000 (Documentation Toolkit)Janet L. NovackPrentice Hall-1995
28REF ISO 658. 562ISO 9001 for Engineers and DesignersStephen J. SchoomakerMc Graw Hill-1997
29IT Standards, Guidelines, and Tools and Techniques for Audit and Assurance and Control ProfessionalsEmil D. Angelo CISA CISM dkkISACA-2010

Koleksi Tesis Mahasiswa Pascasarjana

Tesis Magister Manajemen 2013

NONIMJUDUL TESIS (bhs. Indonesis)JUDUL TESIS (bhs inggris)PEMBIMBINGPENGUJI
16110109022Pengaruh Tingkat Aksesibilitas, Karakteristik Situs, Tampilan Iklan dan Referensi Terhadap Efektivitas Iklan Internet Serta Pengaruhnya Terhadap Brand Awareness (Studi pada Pengguna Internet di Kawasan Sentra Bisnis Jakarta Pusat).The Effect of Accessibility Level, Site Characteristics, Display Advertising and Reference on Internet Advertising Effectiveness and it's Influence on Brand Awareness (Studies Condacted to Internet Users in Business Center Area Central Jakarta).Pembimbing : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Rahma Wahdiniwaty, Dra., M.Si.
26110109024Memahami Harapan dan Kerjasama Dengan Nasabah Dalam Penggunaan E-Banking Serta Pengaruhnya Terhadap Kepuasan dan Implikasinya Terhadap Loyalitas Nasabah di PT. BNI Cabang Jl. Perintis Kemerdekaan Bandung.Understand The Expectations and The Collaboration With Customers in The Use of E-Banking and its Effect on Customer Satisfaction and its Implications for Customer Loyalty in PT. BNI Branch Jl. Perintis Kemerdekaan Bandung.Pembimbing : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.Penguji 1 : Dr. Dedi Sulistyo, S.T., M.T. Penguji 2 : Dr. Rahma Wahdiniwaty, Dra., M.Si.
36110109025Perumusan Strategi Teknologi Informasi Untuk Meningkatkan Kinerja Unit Khusus Pengelolaan Institusi Pendidikan pada PT. Bank Negara Indonesia (Persero) Tbk, Kantor Cabang Perguruan Tinggi Bandung Dengan Menggunakan Metode SWOT Analysis dan SFAS Matrix.Formulation on Information Technology Strategy To Improve The Performance of The Special Unit Managing Educational Institutions at PT. Bank Negara Indonesia (Persero) Tbk,Universities Branch Office Bandung Using SWOT Analysis and SFAS Matrix.Pembimbing 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si Pembimbing 2 Mira Kania Sabariah, S.T., M.T.: Penguji : Dr. Ir. Herman S. Soegoto, MBA.
46110111006Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Loyalitas Pelanggan pada Eastern Promise Restoran dan Bar di Kota Jakarta Selatan.The Influences of Service Quality and Customer Value on Customer Loyalty at Eastern Promise Restaurant and Bar in South Jakarta.Pembimbing 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si Pembimbing 2 : Dr. Rahma Wahdiniwaty, Dra., M.Si.Penguji : Dr. Ir. Herman S. Soegoto, MBA.
56110111007Analisis Pengaruh Pelatihan Pengadaan Barang/Jasa dan Komitmen Organisasi Terhadap Kinerja Pegawai di Institut Teknologi Bandung.Analyze The Influence of Training Procurement of Goods/Service and Organizational Commitment on The Employee's Performance in Institute of Technology Bandung.Pembimbing : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Dedi Sulistyo, S.T., M.T.
66110111010Pengaruh Kepuasan Nasabah dan Kepercayaan Nasabah Terhadap Kinerja Pemasaran Kantor Layanan Pada PT. Bank Negara Indonesia (Persero) Tbk, Kantor Cabang Perguruan Tinngi Bandung.Effect of Customer Satisfaction and Trust to Performance Marketing Customer Service Office in PT. Bank Negara Indonesia (Persero) Tbk, Higher Education Branch Office Bandung.Pembimbing : Dr. Dedi Sulistyo, S.T., M.T.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Dr. Rahma Wahdiniwaty, Dra., M.Si.

Tesis Magister Manajemen 2012

NONIMNAMAJUDUL TESIS (bhs. Indonesis)JUDUL TESIS (bhs inggris)PembimbingPenguji
16110110001AAT TAUHIDAPENGARUH KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN SERTA IMPLIKASINYA TERHADAP LOYALITAS KELOMPOK PASIEN REKANAN PADA KLINIK AN-NUR BANDUNG.THE EFFECT OF SERVICE QUALITY ON THE LEVEL OF PATIENT SATISFACTION AND ITS IMPLICATIONS TO THE LOYALITY OF PATIENT AT AN-NUR CLINIC BANDUNG.Pembimbing : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Dedi Sulistyo, S.T., M.T.
26110110005ERDWITA PRIMAPENGARUH PERSONAL SELLING DAN MOTIVASI TERHADAP KEPUTUSAN MEMINJAM PEREMPUAN USAHA KECIL PADA PNPM MANDIRI PERDESAAN DI WILAYAH KECAMATAN CIWIDEY.THE EFFECT OF PERSONAL SELLING AND MOTIVATION FOR WOMEN TO DECIDE TO BORROW CAPITAL FROM PNPM MANDIRI OF RURAL AREAS OF CIWIDEY DISTRICT.Pembimbing : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2: Dr. Rahma Wahdiniwaty, Dra., M.Si.
36110110007JUSNIAR HUTABARATANALISIS HUBUNGAN ANTARA TARIF PELAYANAN DAN KUALITAS LAYANAN SERTA PENGARUHNYA TERHADAP TINGKAT KEPUASAN KELOMPOK PASIEN UMUM DI KLINIK AN-NUR BANDUNGANALYSIS OF THE RELATIONSHIP BETWEEN PRICE AND SERVICE QUALITY AND ITS EFFECT ON GENERAL PATIENT SATISFACTION AT AN-NUR CLINIC BANDUNG.Pembimbing 1 : Dra. Rahma Wahdiniwaty, M.Si. Pembimbing 2 : Diana Andriani, S.T., M.M., M.T. Penguji : Dr. Ir. Herman S. Soegoto, MBA.
46110110010WILDAN SYAHREZA BARITOPENGARUH REPUTASI PERUSAHAAN DAN NILAI PELANGGAN TERHADAP LOYALITAS TOKO BAHAN BANGUNAN RETAILER CAT TEMBOK SLX DI WILAYAH BANDUNG.THE IMPACT OF CORPORATE REPUTATION AND CUSTOMER VALUE ON THE LOYALITY TO BUILDING MATERIAL RETAILERS OF SLX WALL PAINT IN THE BANDUNG AREA.Pembimbing : Dr. Ir. Herman S. Soegoto, MBA.Penguji 1: Dr. Rahma Wahdiniwaty, Dra., M.Si. Penguji 2 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si.

Tesis Magister Manajemen 2011

NONIMNAMAJUDUL TESIS (bhs. Indonesis)JUDUL TESIS (bhs inggris)PembimbingPenguji
16110109003Defy NurlaelawatiPelaksanaan Program Promosi, Transfer, dan Demosi Dampaknya Terhadap Prestasi Kerja Karyawan PT. Frisian Flag Indonesia Wilayah Jawa Barat.The Promotion, Mutation, and Demotion Program Implementation's Impact on Employee's Work Performance at PT. Frisian Flag Indonesia in West Java.Prof. Dr. Hj. Umi Narimawati, Dra., S.E., M.Si.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : : Diana Andriani, S.T., M.M., M.T.
26110109006Kiki YuliantiPengaruh Pelatihan dan Kepuasan Kerja Terhadap Kinerja Pegawai pada Badan Kepegawaian Daerah Kabupaten Subang.Effect of Training and Work Satisfaction to Government Officer Performance at Badan Kepegawaian Daerah Kabupaten Subang.Dr. Tetet Cahyati, S.Pd., M.M.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : : Diana Andriani, S.T., M.M., M.T.
36110109007Manuella SulimanAnalisis Person Job Fit dan Kompetensi Pengaruhnya Terhadap Kinerja Karyawan pada PT. Atri Distribsindo Bandung.Person Job Fit and Competency Analysis Influence Toward Employee Performance at PT. Atri Distribusindo Bandung.Prof. Dr. Hj. Umi Narimawati, Dra., S.E., M.Si.Penguji 1 : Dr. Dedi Sulistyo, S.T., M.T. Penguji 2 : Diana Andriani, S.T., M.M., M.T.
46110109008Niko Eduard Rubenov GintingAnalisa Pengaruh Faktor-faktor Motivasi (Ditinjau dari Variabel Finansial, Variabel Psikologis, dan Variabel Sosial) Terhadap Kepuasan Kerja Karyawan (Studi Kasus pada Unit Divisi Bank Danamon Simpan Pinjam Cluster Bandung Area-3).Factors Influence Motivation (Judging from Financial Variables, Psychology Variables, and Social Variables) Against Employee Satisfaction (Case Study in Unit Division of Bank Danamon Simpan Pinjam Cluster Bandung Area-3).Dr. Tetet Cahyati, S.Pd., M.M.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Dr. Dedi Sulistyo, S.T., M.T.
56110109012Ravenska Sisca KalieyPengaruh Pengawasan Pekerja dan Motivasi Kerja Karyawan Terhadap Kinerja Karyawan (Survei pada Karyawan PT. Indolife Pensiontama Cabang Bandung).Influence of Employee Supervising and Employee Motivation Toward Performance Employee (Survey at Employees of PT. Indolife Pensiontama Cabang BandungDr. Ir. Tri Utomo Wiganarto, M.M.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Dr. Dedi Sulistyo, S.T., M.T.
66110109018Cornelis PapasiUsulan Rancangan Aplikasi Sistem Informasi pada Distributor Buku X.Information System Application Design Proposal for "X" Book Distributor.Dr. Ir. Herman S Soegoto, MBA. Taryana Suryana, S.T., M.Kom. Dr. Ir. Deden A. Wahab Sya'roni, M.Si.
76110109019GunardiUsulan Peta Strategi Teknologi Informasi Menggunakan Pendekatan Analisis Critical Success Factor (CSF) dan IT Balanced Scorecard (Studi Kasus PT. Sola Gratia Bandung).Proposal Information Technology Strategy Map Using Critical Success Factor Analysis and The IT Balanced Scorecard Approach at PT. Sola Gratia Bandung.Dr. Dedi Sulistiyo S., S.T., M.T. Taryana Suryana, S.T., M.Kom. Dr. Ir. Herman S. Soegoto, MBA.
86110109020M. Yusuf SannyEnterprise Architecture Planning Sistem Informasi Puskesmas Pasirkaliki.Enterprise Architecture Planning Information System Health CentreDr. Ir. Deden A Wahab Sya’roni, M.Si. Taryana Suryana, S.T., M.Kom. Dr. Ir. Herman S. Soegoto, MBA.

Tesis Magister Manajemen 2010

NONIMNAMAJUDUL TESIS (bhs. Indonesis)JUDUL TESIS (bhs inggris)PEMBIMBINGPENGUJI
16110109002Asep Lili M. RomliPengaruh Stres Kerja terhadap Motivasi Kerja dan Dampaknya terhadap Kinerja Karyawan di PT. BPR Syari'ah PNM Al Ma'someThe Influence of Work-related Stress on Employee Motivation and its impact on Employee Performance at PT. BPR Syari'ah PNM Al Ma'someProf. Dr. Hj. Umi Narimawati, Dra., SE., M.Si. Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Ir. Tri Utami Wiganarto, M.M.
26110109004Didi SubandiAnalisis Ekuitas Merek (Brand Awareness, Brand Associations dan Brand Perceived Quality) dan Pengaruhnya terhadap Kepuasan Mahasiswa serta Minat Mereferennsikan Analysis of Brand Equity (Brand Awareness, Brand Association and Perceived Brand Quality) and its Influence on University Student Satisfaction and Referred InterestDr. Deden Abdul Wahab Sya`roni, Ir., M.Si.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Ir. H. Iman Santoso, S.E., M.M., MBA.
36110109005Djoko DjauhariPengaruh Faktor Brand Image, Harga, dan Pengembangan Produk terhadap Perilaku Konsumen Dalam Keputusan Pemilihan Pembelian Produk Motor Sport di Wilayah BandungThe Effects of Brand Image, Product Price, and Product Development on Consumer Attitudes in the Bandung Area when selecting Motor-sport productsDr. Deden Abdul Wahab Sya`roni, Ir., M.Si.Penguji 1 : Dr. Ir. H. Iman Santoso, S.E., M.M., MBA. Penguji 2 : Diana Andriani, S.T., M.M., M.T.
46110109009Novianti KuswandiPelaksanaan Bauran Pemasaran dan Pengaruhnya terhadap Ekuitas Merek serta Implikasinya terhadap Loyalitas Pelanggan pada Perusahaan Bakery PT. Jesslyn K Cakes Indonesia Cabang BandungImplementation of Marketing Mix and its impact upon Brand Equity, and its Implication with Customer Loyalty at the Bandung Branch of PT Jesslyn K Cakes, IndonesiaDr. Ir. Herman Soegoto, MBA Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Dra. Rahma Wahdiniwaty, M.Si.
56110109010Oman SukirmanAnalisis Gaya Kepemimpinan dan Orientasi Pasar serta Pengaruhnya terhadap Kinerja Bisnis Usaha Ternak Domba di Jawa BaratAn Analysis of the Effects of Leadership Style and Market Orientation on the Business Performance of a Sheep farm in West JavaDr. Ir. Herman Soegoto, MBA Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Dra. Rahma Wahdiniwaty, M.Si.
66110109013Riswono SoegotoAnalisa Bauran Pemasaran dan Keunggulan Posisional Sebagai Strategi Keunggulan Bersaing Dampaknya terhadap Citra Perusahaan Angkutan Darat (Travel) An analysis of Market Mix and Positional Advantage as Competitive Strategy and its impact upon the Corporate Image of a Travel CompanyDr. Ir. H. Iman Santoso, MM., MBA.Penguji 1 : Dr. Ir. Deden A. Wahab Sya'roni, M.Si. Penguji 2 : Diana Andriani, S.T., M.M., M.T.
76110109014Ronald ListioPengaruh Kompetensi dan Motivasi Kerja terhadap Kinerja Karyawan PT. Alianz Life Indonesia Wilayah Jawa BaratThe influence of Competence and Motivation on Employee Performance at PT Allianz Life Indonesia in the West Java District Dr. Ir. Tri Utomo Wiganarto., M.M.Penguji 1 : Prof. Dr. Hj. Umi Narimawati, Dra., S.E., M.Si. Penguji 2 : Dr. Tetet Cahyati, S.Pd., M.M.
86110109015Windy NoviantiPengaruh Citra Institusi dan Kepercayaan terhadap Loyalitas Mahasiswa (Survei pada Mahasiswa Program Studi Diploma III Universitas Swasta di Kota Bandung)The Influence of an Institution's Image and Trust upon Student Loyalty (Survey for Diploma III Students of Private University in Bandung City) Dr. Ir. H. Iman Santoso, MM., MBA.Penguji 1 : Dr. Ir. Herman S. Soegoto, MBA. Penguji 2 : Dr. Ir. Tri Utomo Wiganarto, M.M.