On Saturday, January 13, 2024, the lecturer of the Marketing Strategy course and Master of Management students from UNIKOM visited teraSARAREA Coffee, owned by Mr. Christopher, located at Jl. Bukit Pakar Timur No. 7, Ciburial, Cimenyan District, Bandung Regency. The purpose of this visit was to conduct interviews and discussions regarding the marketing strategies implemented by the coffee shop. This visit was part of the learning activities and implementation of the Marketing Strategy course, taught by Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra., M.Si. It is expected that through this visit, students will gain valuable insights and broaden their understanding of marketing strategies from a real-world business.
